The creative direction was to create a vibrant yet simple look, focusing on the flavour profilees of the doughnuts to really drive crave-ability, and appeal to a wider audience. The green colour hues were used to exude a natural look and provide freshness cues which are synonymous with Vegan food and packaging trends. The ‘Vegan-Friendly’ stamp was designed to accompany the logo across creative deliverables.

Campaign Highlights: 

- Uplift in doughnut sales mix across owned and delivery channels

- Positive social sentiment and increased engagement across social media

- Tapped into a wider audience ‘Vegans’

Creative Strategy, Art Direction, Packaging Design, Print, Digital and Web, Social Media Content, PR Content, Animation, Food Styling, Photography Directing

Photographer: Safat Hassan

Photographer: Trung Pham